No person or custodian, whether as a principal or agent, clerk or employee, either for himself or any other person, or as an officer of any corporation, or otherwise, shall place or permit the placement of any publication in a vending machine, within the city, or place any such public vending machine on any street within the city, unless either the publisher or distributor of the material placed within the publication vending machine has a valid business license within the city and the one placing the publication vending machine upon the street has a valid business license within the city. (Ord. 901-01 § 2 (part))